Books by author James U. McNeal

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  The Kids Market: Myths and Realities
  Available at:

  $54.95 $26.30 $6.87
  
  
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  Instructor's Manual to accompany Consumer Behavior. An integrative approach. By James U. McNeal. 1982 Edition
  Available at:

  $74.95
  
  
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  Advertising to Children in China
  Available at:

  $27.99 $19.74
  
  
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  James U. McNeal
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  James U. McNeal
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  Kids as Customers: A Handbook of Marketing to Children [Hardcover]
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